What is search engine marketing (SEM)?
SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.[1] SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings.[2]
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Successful Search Engine Marketing Requires Intentional Dedication.
SEM isn’t as complicated as you may think but does require intentional dedication. Marketing goals must be determined, audience variables specified, ad relevance organized, and conversion metrics established for SEM to be successful.
Difference Between SEM, SEO & PPC
Tektel understands SEM and our goal is to partner with customers to provide profitable search engine ad campaigns. If you are interested in achieving higher rankings through SEO, check out the search engine optimization (SEO) solutions. If you are interested in learning more about pay per click marketing check out our PPC ad solutions.
There is an abundance of information available about search engine marketing and most isn’t accurate or helpful. If your not sure, don’t worry, we can help. To get started, request a quote, and take advantage of a free introduction to SEM.